As I was taking a study break, I stumbled onto an article about “Bear 71”. It’s a 20-minute movie that created quite a stir at the Sundance Film Festival. Whether you agree with the content or not, it’s a fantastic example of what I discussed in my last blog entitled “The Movie Industry Can’t Innovate”. The movie is highly interactive. In fact, you can become part of the movie if you choose to do so. You can also click on various videos throughout to see different clips in various places. This movie is an example of the type of innovation that Hollywood should be pursuing – instead of trying to protect themselves through laws and litigation.
